Link building in SEO

What is link building?



      In the field of search engine optimisation, link building is a process of getting other websites to link to pages on your website to help them rank high in Google search results. 

Why is link building in SEO important?

    •Links are the most important ranking factors in Google.

      •Google and other search engines look at links from other sites as "votes"

      Basically, a website with more links can have a good reach among the crowd. So the sites with more backlinks tend to have more rankings. A web designer can increase his ranking by increasing high-quality sites that link to their page. 

For example;

If we own a sports equipment company, we tend to compare ours with the other popular company through Google. In that case, if our website is holding three linked sites ( Linked site A, Linked site B, Linked site C) and the other company hold (Linked site A and Linked site B), that is only two linked sites, automatically our page gets more ranking than the other. 

 Strategies Of Link Building

CREATE:  When you start a new SEO, first create effective content which makes reader refer your page often and whenever they needed. 

REVIEW: After your ready with your content, share it with a few well know personalities who can share your contents on their page, to promote it 

LINKS SHARING:  Collect links from your friends or partners to build it in yours. Make sure you always find links to the same niche. 

A link must be built in a way that it carries more keywords. 
/ -sports-equipment- gadgets 
/ -sports-set
/-sports- tools 

As we see many keywords associated with the links and form a strong link which increases the ranking of the website by occurring at the first position in search engines. 
 

-Archana Natarajan 
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